City Staff Explores Opportunities In Modernizing Billboard Regulations

120 Billboards On List For Amortization

by Tiffany Rider, Staff Writer

In an effort to reduce the number of neighborhood billboards and reduce blight in Long Beach, city staff is working to modernize the city’s existing regulations of the outdoor advertisements.

After a moratorium on updating city billboard regulations was enacted in December 2009 and extended in 2010 through this year, the Long Beach City Council can no longer defer the item and must update the policy by December 14. The focus of the updates, according to City Planning Administrator Derek Burnham, is to consider that more heavily traveled corridors are more appropriate areas for billboards than residential zones.

Current regulations only allow billboards in commercial and industrial zones, with restrictions. Long Beach Development Services Department Director Amy Bodek told the city council at its June 21 meeting that, “There are about 350 billboards in the city, most of which could not be developed today under our current regulations . . . They were built and installed when our regulations were completely different.”

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